Celebrating 10 Years of Success: A Look Back at Daily Paper

Daily Paper co-founders Jefferson Osei, Abderrahmane Trabsini, and Hussein Suleiman.
Photography courtesy of Daily Paper

As we celebrate the 10-year milestone of Daily Paper, the street-inspired fashion brand founded by Hussein Suleiman, Abderrahmane Trabsini, and Jefferson Osei, it's worth taking a look back at the journey that led to their success.

The brand began as a blog in the Netherlands about music, art, and culture, but quickly evolved into a global operation with a cult following. Over the years, Daily Paper has built on cultural ziegests to provide a platform for Pan-Africanism and to explore the founders' own personal heritages. This is evident in their seasonal collections of clothing, accessories, and objects, as well as in their collaborations with major brands like Beats by Dre, Off-White, and Puma.

Crest from the brand's Fall/Winter 2022 collection. Photography courtesy of Daily Paper

One of the key ways that Daily Paper has been able to connect with its audience and celebrate its African heritage is through music. The brand has strong ties to Ghanaian artists like King Promise, Joey B, KillBeatz, Kwamz, and Flava, who starred in Daily Paper's Spring/Summer 2019 campaign. The brand has also worked with international DJs and musicians, many of whom performed at Daily Paper's official 10-year anniversary event this past weekend.

At the anniversary party, which took over Amsterdam's Club Paradiso for an overnight, multi-level rager, Daily Paper celebrated not only its own success, but also the success of the African diaspora. The event featured a wide range of artists and performers, including Adidadi, Andre Power, Bokito, DJ Lag, DJ Maphorisa, DJ Rara, DJ Stunna, Farrago, Gafacci, Jaidene Veda, King